Field Notes · The Blog
Notes from
the set.
Process, craft, and the lessons we keep learning. Written by the people actually behind the camera.
Featured · Growth
Why Your Meta Ads Need Real Video (Not Just Boosted Posts)
Boosted posts and purpose-built ad creative get treated very differently by the same platform. Here is the difference, and why it shows up in your cost per lead.
Growth · 4 min read
Targeting Gets You Attention. Offers Get You Leads.
Meta's targeting is smarter than ever, which means the quality of your leads now depends less on who you aim at and more on what you ask them to do.
Will DuPont · September 3, 2026
Growth · 5 min read
What to Film Before You Spend a Dollar on Ads
If you're planning to run Meta ads, shoot the assets for them on purpose. A short list of what one production day should capture so your campaigns never run out of creative.
Will DuPont · August 27, 2026
Pricing · 4 min read
What Video Production Actually Costs in Minneapolis: 2026 Price Guide
Forget the vague $5,000 to $50,000 ranges. We break down exactly what you will pay for brand films, social content, and event coverage in the Twin Cities.
Will DuPont · August 4, 2026
Pricing · 6 min read
How Much Does Video Production Cost? (Real Numbers, No "It Depends")
What business video production actually costs in 2026 — real price ranges for promos, social content, events, and brand films.
Will DuPont · June 10, 2026
Strategy · 6 min read
Brand Film vs. Promo Video: Which One Does Your Business Actually Need?
Brand films build trust over years. Promo videos drive action now. Here's how to tell which one your business needs first.
Will DuPont · June 3, 2026
Events · 6 min read
Your Event Video Shouldn't Be a Souvenir — How to Get 90 Days of Content From One Day of Coverage
Most event videos get watched once. Here's how to turn conference and launch coverage into a 90-day content pipeline with real ROI.
Will DuPont · May 27, 2026
Strategy · 5 min read
Short-Form Video Isn't Just for Influencers — Here's Why Your Business Needs It
Short-form video is the highest-leverage marketing format for small businesses in 2026. Here's why it works and how to start without burning out.
Will DuPont · May 20, 2026
Strategy · 6 min read
How Many Videos Per Month Does Your Business Actually Need? (An Honest Answer)
Four videos a month? Sixteen? Here's how much social video your business actually needs by goal — and why consistency beats volume.
Will DuPont · May 13, 2026
Production · 6 min read
How to Prepare for Your Video Shoot: A No-Stress Checklist for Business Owners
What to wear, what to prep, and what to skip — a practical checklist that makes your business video shoot smooth and your footage better.
Will DuPont · May 6, 2026
Field Notes · 7 min read
DIY Video vs. Hiring a Pro: An Honest Guide From People Who Benefit From Your Answer
When phone video is genuinely good enough — and when hiring a professional videographer pays for itself. An honest framework.
Will DuPont · April 29, 2026
Process · 5 min read
How to Get Customer Testimonials That Don't Sound Scripted (Questions Included)
The exact interview questions and setup that turn nervous customers into natural, convincing video testimonials.
Will DuPont · April 22, 2026
Real Estate · 6 min read
Do Listing Videos Actually Sell Homes Faster? What the Data (and Buyers) Say
Real estate video marketing, minus the hype: when listing videos are worth it, what they cost, and why agents are the real beneficiaries.
Will DuPont · April 15, 2026
Strategy · 4 min read
One Shoot Day, a Month of Content
Why batching is the highest-leverage change most small brands can make to their video program, and how to plan a day that produces weeks of posts.
Will DuPont · April 9, 2026
Training · 6 min read
Why Your Team Ignores the SOP Binder (and Watches the Training Video Twice)
Training videos vs. written documentation: why video wins for onboarding and L&D, and how to build a video library that actually gets used.
Will DuPont · April 8, 2026